customers may have to wait three to four weeks to get their hands on Apple Inc's iPhone 6 Plus, after a record number of orders for the company's latest smartphones strained available supply.
Verizon Wireless, AT&T and Sprint Corp, also showed shipment delays of up to six weeks on their respective websites. Apple said the pace of orders has so far outstripped any of its previous iPhones."Response to iPhone 6 and iPhone 6 Plus has been incredible, with a record number of pre-orders overnight. Pre-orders are currently available online or through the Apple Store App," spokeswoman Trudy Muller said.
Apple routinely grapples with iPhone supply constraints, particularly in years that involve a smartphone re-design. The latest iPhones come with larger screens and some analysts had anticipated that production issues may keep a lid on initial runs.
Its suppliers had scrambled to get enough screens ready because the need to redesign a key component had disrupted panel production, supply chain sources told Reuters last month.
It was unclear whether the hiccup could limit the number of phones available to consumers, the sources said at the time. Apple declined to comment on supply chain issues.
In addition, Chinese customers may also have to wait until the year-end before they can buy the iPhone 6. Apple is yet to set a release date for China, the world's biggest smartphone market.
A new Apple iPhone 6 Plus is seen during an Apple event at the Flint Center in Cupertino, California. (Reuters photo)
The company unveiled its latest iPhones along with a watch and a mobile payments service on Tuesday.
AT&T's chief executive of mobile and business, Ralph de la Vega,
told investors at a conference in New York that iPhone 6 orders have so
far surpassed orders last year and the year before.
"It is such
a great thing to wake up in the morning to know that you have hundreds
of thousands of orders already before you even have a cup of coffee,"
said the executive.
Apple's iPhones tend to incite the kind of
initial buying frenzy unknown to many other brands, partly because of
the company's well-honed marketing tactics.
On secondary
markets online, the rights to a pre-ordered iPhone 6 Plus are worth as
much as double the unsubsidized sticker price. One eBay auction for an
unlocked 128-gigabyte gold version of the 5.5-inch phone, for example,
was bidding at $1,625 on Friday afternoon, compared with a face value of
$949.One post on the New York City edition of Craigslist sought $10,000
the privilege to "be one of the first & few people to own this
model and before the rest of the world."
New iPhones tend to
get listed at stratospheric prices on various online retail sites from
the United States to China, on the assumption that there's big demand
from people who must get their hands on the phone from day one. That in
turns fuels a gray market of dealers who buy in bulk for resale.
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